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Pizza Lair
Project Type
Graphic Design
Date
June 2024
Role
Brand Identity, asset creation, print and social media ads, UI layout, packaging and print
Pizza Lair is having its grand opening soon. Taking inspiration from western dragons and
their mythology, this restaurant seeks to create an immersive and unforgettable experience
for their guests.
To fully realize Pizza Lair's ideas, they will need a strong visual identity that
compliments and communicates the whimsical and fantastical nature of their brand. This
begins with a logo and solid color pallet, but furthermore, a strong identity package to reach
out to clientele and fellow businesses. Finally, Pizza Lair needs designs for their various
touchpoints, such as uniforms for their employees, UI design for their tabletop tablets, print
advertisement around the mall and take out/delivery boxes. With these aspects, Pizza Lair can
fully realize their brand and customer touchpoints.
